Spanish for Marketing & Advertising
Our grammar-based method provides the conversational foundation to understand cultural nuances, collaborate with Spanish-speaking teams, and develop marketing strategies for Hispanic audiences.
How Berges Institute Helps Marketing Professionals:
- Learn Spanish through our grammar-based Graf Method
- Small group classes with native instructors from various countries
- Understand cultural context and regional differences
- Flexible online scheduling for busy professionals
- Build conversational confidence for marketing environments
- Foundation for understanding Hispanic markets
Frequently asked questions
Conversational Spanish is essential for understanding Hispanic audiences, but you'll still need cultural expertise and possibly native speakers for campaign development. Our classes give you the language foundation to communicate with Spanish-speaking teams, understand consumer insights, and evaluate marketing materials with basic comprehension.
We teach conversational Spanish. Marketing and advertising vocabulary can be learned more easily once you have conversational fluency. Many marketing professionals supplement with industry-specific resources and work with native speakers for campaign-specific language.
Both are crucial. Our instructors come from various Spanish-speaking countries and expose you to cultural differences naturally during classes. Language fluency helps you understand cultural nuances, but developing marketing for Hispanic audiences requires deep cultural knowledge beyond language alone.
With intermediate Spanish proficiency (typically 12-24 months of study), you'll be able to understand the basic meaning of Spanish copy and materials. However, for professional review of marketing campaigns, native speaker insight is still essential for catching cultural nuances and ensuring effectiveness.
Reviews from our students
Anonymous
5.0
2019-12-24
The course was well organized with set class times, structure, homework, and in-class discussion. I enjoyed everyone being included in the verbal practice as well as the instructor allowing us to ask detailed questions. We were mostly a group of very interested and involved “over-achievers” ☺️, and I really appreciated Ian’s pleasant and patient demeanor in class. Highly recommend the online classes!
Jeremy Geiger
5.0
2019-12-30
The class helped me understand spanish more and I have a better understanding
Lauren Malone
5.0
2019-08-05
The best I've ever taken! Very consistent and the format makes it extremely easy to learn quickly!
Leslie
5.0
2020-01-15
This method of teaching Spanish makes Spanish easy.
Anonymous
5.0
2019-07-09
I really enjoyed taking this class and will be continuing to level II, and beyond! The textbook was very clear and useful, and the instruction was outstanding - Rolando was engaging, fun, explained concepts well, encouraged participation from everybody, and made class something I looked forward to each week. Administration is also top notch, very responsive, organized, and on top of things. I also appreciate receiving the follow-up emails every week with homework, grammar notes, and blog posts to keep students connected to learning. l'm very pleased and impressed all around with the quality of the teaching and the way this business is run. One of the best language schools in NYC I've attended (I've also studied French, Italian, and German at the premiere learning institutions here for those languages). I initially wasn't convinced that I wanted to invest my time in learning Spanish since I had no immediate purpose or motivation for it (i.e. for work or travel) and just took it up for fun, but had such a good first experience that I'm now kind of obsessed with improving my Spanish as much as possible! :D
Anonymous
5.0
2019-07-03
The structure of the class is considered and there is a thoughtful and gradual building of skills.
Berges in the press
