Spanish for Marketing & Advertising
Our grammar-based method provides the conversational foundation to understand cultural nuances, collaborate with Spanish-speaking teams, and develop marketing strategies for Hispanic audiences.
How Berges Institute Helps Marketing Professionals:
- Learn Spanish through our grammar-based Graf Method
- Small group classes with native instructors from various countries
- Understand cultural context and regional differences
- Flexible online scheduling for busy professionals
- Build conversational confidence for marketing environments
- Foundation for understanding Hispanic markets
Frequently asked questions
Conversational Spanish is essential for understanding Hispanic audiences, but you'll still need cultural expertise and possibly native speakers for campaign development. Our classes give you the language foundation to communicate with Spanish-speaking teams, understand consumer insights, and evaluate marketing materials with basic comprehension.
We teach conversational Spanish. Marketing and advertising vocabulary can be learned more easily once you have conversational fluency. Many marketing professionals supplement with industry-specific resources and work with native speakers for campaign-specific language.
Both are crucial. Our instructors come from various Spanish-speaking countries and expose you to cultural differences naturally during classes. Language fluency helps you understand cultural nuances, but developing marketing for Hispanic audiences requires deep cultural knowledge beyond language alone.
With intermediate Spanish proficiency (typically 12-24 months of study), you'll be able to understand the basic meaning of Spanish copy and materials. However, for professional review of marketing campaigns, native speaker insight is still essential for catching cultural nuances and ensuring effectiveness.
Reviews from our students
Neal Gordon
5.0
2019-11-27
Learned a lot. Rolando was patient in explaining the aspects of grammar that some students found hard to understand.
Ozgur Yildiz
5.0
2020-02-05
It was very helpful. I learned many things about the language and culture.
Carly
5.0
2019-11-29
This class was fantastic! I had not taken Spanish since I was in school over 10 years ago. I was nervous because I did not have a great experience, particularly with speaking, which is what I am most interested in mastering. This class got rid of my anxiety completely. The pace was perfect. The constant review of past lessons cemented my knowledge and increased my confidence. The instructor was helpful and encouraging. I cannot recommend this class enough and I am excited to continue on to the next level.
Arnab Majumdar
5.0
2019-07-25
I enjoyed and learned a lot. We had Elena and also substitute teachers, Carlos and Andres. They all were great. Making up classes are easy and approach to teaching is practical and friendly. I would recommend them to all.
Miriam Westheimer
3.0
2020-03-25
Maria has a lovely personality and is very engaging. I have a background in language teaching (ESL) and I found the structure of the book unclear. Maria did a good job in clarifying it all, but I think more effort should be put into improving the workbook.
Maria Dohmen
4.0
2019-12-01
I made a lot of progress and learned a lot. Looking forward to level 2.
Berges in the press
